Kleenex

"The film represents attention given to an aspect of the daily enviorment which is designed to be percieved in only a few seconds. The public mind has been calculated and averaged to respond positively after only a passing glance. Many perceptual qualities ahve been considered in teh formulation: color progressions,. rhythmic continuity, appealing shapes etc. An incredible amount of human energy and money has been devoted to these momentary perception-reaction products. One of the main reasons for this activity is that these techniques are effective (in this case profitable)" R.P.